Advertising

Patent Medicine Advertising

Patent medical advertising, also known as patent medicine advertising, or simply patent medicine, is a type of advertising that uses bright images and often false slogans to convince people to buy a product. The staple of patent medical advertising is over-the-top, colorful ads filled with unverified claims of remedy.  Manufacturers could put things such asContinue reading “Patent Medicine Advertising”

Social Media Advertising

Social media is a term for different online websites that may offer space for a wide variety of social actions allows users to create a personal profile and connect with others to share posts, images, and videos (Mercadal 2013). When companies utilize social media websites to advertise products they are implementing the use of socialContinue reading “Social Media Advertising”

Online Advertising

Prior to the internet, marketing had many physical obstacles, ranging from time zone differences to currency exchange rates. Today, the physical store has evolved into a virtual marketplace where sellers and buyers can do business all without ever leaving their home. The advent of web business also brought on web advertising. Online Advertising, also knownContinue reading “Online Advertising”

Primary Advertising Strategies

Advertisements come in many different shapes and sizes including, classified ads, business-to-business ads, and conspicuous ads which point to specific “advertisements that shape product images and brand-name identities” (Campbell, Maritn, & Fabos, 2017: 353).  Vaughn (1979: 27) described advertising as an impersonal, one-way exchange experience.  To make up for this, advertisements make greater use ofContinue reading “Primary Advertising Strategies”

Product Placement

Product Placement is defined as the advertising practice of strategically placing products in movies, TV shows, comic books, and video games so that the products appear as part of a story’s set environment (Campbell, Martin, Fabos, 2017). It is used by marketing departments in companies to pair a certain product with a form of mediaContinue reading “Product Placement”

Commodity-Image System

At its most basic definition, a commodity is an object that is bought or sold in our society. The commodity image system is referring to the process of advertising of these objects and how advertising processes affect our culture. Sut Jhally is a professor at Amherst who wrote “Image Based Culture” in 1990. He saysContinue reading “Commodity-Image System”

Ad Agency Structure

Ad Agency Structure is about the structures of business and the development of ads within an advertising agency. Many ad agencies divide the labor of creating an advertisement into four main parts: account planning, creative development, media coordination, and account management (Campbell, Martin, & Fabos, 2017, p. 360). There are also two main types ofContinue reading “Ad Agency Structure”

Association Principle

The association principle is a type of advertising technique that “associates a product with a positive cultural value or image” (Campbell, 2017). This persuasive technique is used even if the association has little to no connection to the actual product. The association principle attempts to convince consumers that there is an innate relationship between aContinue reading “Association Principle”

Myth Analysis

Myth analysis is one of the most important methods that can be implemented when analyzing advertisements and marketing campaigns. This is not, however, referring mythology and folklore—at least not in most cases.  Rather, myth analysis refers to “a strategy for critiquing advertising that provides insights into how ads work on a cultural level; according toContinue reading “Myth Analysis”